S. No.MarketingS. No.Sales
1Marketing starts with the buyer and focuses constantly on buyer’s needs.1Selling starts with the seller and is preoccupied all the time with the seller’s needs.
2Seeks to convert “customer needs” into ‘products’.2Seeks to convert ‘products’ into “Cash”.
3Views business as a customer satisfying process.3Views business as a goods producing process.
4Marketing effort leads to the products that the customers actually want to buy in their own interest.4The company makes the product first and then figures out how to sell it and make a profit.
5Marketing communication is looked upon as a tool for communicating the benefits/ satisfactions provided by the product5Seller’s motives dominate marketing communication (promotions).
6Consumers determine the price; price determines costs.6Cost determines the price.
7Marketing views the customer as the very purpose of the business. It sees the business from the point of view of the customer.
Customer consciousness permeates the entire organization – all departments, all the people and all the time.		7Selling views the customer as the last link in the business.
8‘Customer satisfaction’ is the primary motive.8‘Sales’ is the primary motive.
9External market orientation.9Internal company orientation.
10Marketing concept takes an outside in perspective10Selling concept takes an inside-outperspective.
11It is a broad composite and worldwide concept, more so in this era of globalisation.11It is a narrow concept related to product, seller and sales activity.
12Marketing is more ‘pull’ than ‘push’.12Selling involves ‘push’ strategy.
13Marketing begins much before the production of goods and services, i.e. with identification of customers’ needs. It continues even after the sale to ensure customer satisfaction through after sales services.13Selling comes after production and ends with the delivery of the product and collection of payment.
14Marketing has a wider connotation and includes many activities like marketing research, product planning & development, pricing, promotion, distribution, selling etc.14Selling is a part of marketing.
15It concerns itself primarily and truly with the ‘value satisfactions’ that should flow to the customer from the exchange.15It over emphasizes “the exchange’ aspect, without caring for the ‘value satisfactions’ inherent in the exchange.
16It assumes: “Let the seller beware”.16It assumes: “Let the buyer beware”.
17Marketing generally has a matrix type of organizational structure.17It has a functional structure.
18The main job is to find the right products for your customers.18The main job is to find the customers for your products.
19The mindset is “What is that we can make here or source from outside to satisfy the needs of the target customers”.19The mindset is “Hook the customer”.
20Conceptual and analytical skills are required.20Selling and conversational skills are required.